Episode 13: What Business Should You Start Based on Your Personality With Kristen Edwards

How does your personality type play a part in your life and/or business?

Former corporate climber turned coach, Kristen Edwards, joins Martha to discuss how you can use your personality to level up and start a business that leverages your uniqueness.

Even from her younger days Kristen was told that “You’re not the face we’re looking for” and as she progressed in her HR career she realized that “if you show up too much you’ll get fired”. She even tells us that her best assets are things she was never hired for.

It is no secret that you cannot be who you fully and actually are at work. The good news is that showing up as fully and authentically YOU as possible can be the secret behind the success of your business. No more hiding who you are.

After spending too many years doing everything she was supposed to do going to school and climbing the corporate ladder, Kristen now uses her expertise of the Enneagram personality test to help others use their personalities to be the best CEOs of their lives that they can be.

Tune in to find out more about the Enneagram test and how you can leverage your personality to run a fulfilling and profitable business.

Coming from a family where starting a business is not the norm or what is typically the accepted path, starting her own business is proof to her that she cannot be silenced.

In this episode:

[01:01] Who is Kristen Edwards
[02:18] Climbing the corporate ladder while side hustling.
[05:50] Losing her job in the pandemic.
[06:24] The one secret to choosing a business that YOU would do BEST.
[07:55] Creative Freedom: How job descriptions hold you back at work.
[09:41] The struggles of being an ambitious black woman in the United States.
[15:56] How job performance reviews can harm businesses and what’s more effective.
[21:08] How to find the right words that communicate what makes you unique.
[24:10] What is the Enneagram (a practical example).
[28:17] 9 personality types: which one are you? (you need to know this to know how to be a better entrepreneur)
[40:12] What drives you to be an overachiever
[44:24] How knowing the reasons behind your desires will make you a better CEO.
[46:04] Why Kristen will never bash corporate America.
[47:01] Being clear with what you expect.
[51:29] How to use a personality test to level up in life and business.
[53:27] Show up as yourself: “This is who I am and you’re going to pay me for it”.
[56:23] What does it mean to be the CEO of your life?
[57:09] What did Kristen have the audacity to do in her life?

Listen to the full episode here:

Key Takeaways:

You need to use your personality in how you choose your business and how you conduct your business. What does your personality bring to the table and how do you deliver that?
At work, you have to perform a very specific skill set. However, as humans, we don’t operate in such a cookie-cutter fashion. Rigid job descriptions can restrict your creativity. This reason is only ONE of plenty reasons you aren’t able to be who you are at work.
The Enneagram test is a personality test that helps you better understand yourself. All people can be located on the following triad: heart-centered, head-centered or body-centered. Additionally, the Enneagram test identifies 9 personality types.
Understanding the reasons behind why you do what you do and how you communicate this purpose to others is vital to you being a self-aware and effective entrepreneur.
By making judgments about how others may or may not perceive you, you are holding yourself back. Show up fully as yourself and people can take it or leave it. Take ownership of who you are and who you want to be and that next level will be on its way to you.

Connect with Kristen Edwards:

Website: https://kecoach.com/

Facebook: https://www.facebook.com/coachkeds

Instagram: https://www.instagram.com/coachkeds/

Twitter: https://twitter.com/coachkeds

Amplify Ambition Podcast: https://kecoach.com/podcast

Free Enneagram Masterclass: https://kecoach.ck.page

Take the Enneagram Test!

https://www.truity.com/test/enneagram-personality-test

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